FINEDRIVE T
An advanced communication-based Navigation Infotainment System equipped with LTE data SIM
FINEDRIVE T is the first floating tablet-style navigation and infotainment system in the Korean aftermarket industry, equipped with an LTE communication modem.
It offers four different modes (Basic Mode, Driving-Centric Mode, Music-Centric Mode, and Free Mode), providing diverse functionality and access to various apps via the Google Play Store,
enabling a data-connected environment for versatile usage.
FINEDRIVE T has also been designated as the built-in navigation infotainment system for KG Mobility's Tivoli vehicles in the before-market.
Background
Why do drivers use mobile navigation apps while driving?
Concerns have arisen in the navigation market due to the rapid growth of the smartphone market.
Faced with a significant decline in sales, navigation manufacturers have felt a sense of crisis,
realizing the need to understand the exact reasons behind this trend.
Additionally, they have recognized the necessity to develop new products to overcome this situation.
UX Process
I established a project process based on the Double Diamond model for the UX team and assigned roles to each team member.
DISCOVER
- Understanding the market
- Hypothesis
- Focus Group Interview
- Log Data Analysis
DEFINE
- Affinity Diagram
- Customer
Experience Map
- Personas
- UX Strategy
DEVELOP
- Paper Sketches
- Wireframing
(UI Definition & Workflow)
DELIVER
- Usability Testing
Implementation
Research
Analysis
Ideation
Feedback
Design
Development
User Test
Wireframing
AGILE
Derived necessary features
and direction through research
and user surveys
Analyzing issues, gathering a variety
of ideas, summarizing insights,
and identifying opportunities
Why?
How?
The Car Navigation Market is divided into the Before Market (1st market), where navigation systems are installed during vehicle production
by the OEM (Original Equipment Manufacturer), and the After Market (2nd market), where systems are purchased separately
and installed after vehicle purchase. This division is consistent not only in South Korea but also worldwide, in the navigation market.
Furthermore, the market can be segmented based on factors such as component, car type, and region.
BY MANUFACTURER
OEM (Before Market)
After Market
Hardware
Software
BY COMPONENT
Passenger Car
Commercial Car
BY TYPE
Asia-Pacific
Europe
North America
Latin America
Middle East & Africa
BY REGION
Changes in the Navigation Market and Rapid Market Growth
According to the Internal Crisis Report from Fine Digital Co., Ltd. (Sales/Marketing Department), it has been identified that since 2012, there has been a significant decline in navigation sales and users due to the explosive expansion of the mobile smartphone market. Concurrently, there has been a substantial increase in users of mobile navigation apps.
Drivers are no longer opting to purchase aftermarket navigation; instead, they have begun using communication-enabled navigation through smartphones while driving.
Recognizing this as a crisis, Fine Digital, the leading company in Korea's navigation market, acknowledged the necessity for a new navigation solution to overcome these challenges. In response, I initiated the planning of new products and UX to address and adapt to the changing market dynamics.
Active navigation app users (Smart Phone)
Installed base of PNDs
2010
Installed base of PNDs and active mobile turn-by-turn navigation users
(World 2010-2015)
50
100
200
300
150
250
350
2011
2012
2013
2014
2015
2016
PND Navigation VS Navigation App
Rapid adoption of
smartphone navigation usage
2012 - 2016
A new navigation system that offers
better value than smartphone navigation
After 2017
During driving, securely place the smartphone
on the cradle to access navigation apps
and various third-party applications
Eagerly awaiting new aftermarket
navigation for the new era
The navigation market is predominantly led by PNDs (Portable navigation devices)
Before 2011
The PND navigation dominates the after-market segment
Changes in the Navigation Market
Hypothesis Statement
To validate internal quantitative research, we refined and defined user hypotheses, and verified them through qualitative research.
for customers in their [20s to 60s]
If [Finedrive Navigation] provides
They would consider purchasing a [Finedrive product]
While verifying this, utilizing [Qualitative Research_FGI], we can gather additional evidence to finalize the assessment of its plausibility.
Customer range for purchases
Improvement points
Verification of facts
[4G communication-based navigation guidance], [an app store], and [connected services with the vehicle]
Final goal
Non-users of Findrive
(users of other navigation apps and smartphone navigation)
Two people in their 30s
Two people in their 40s
Two people in their 50s
Operator
Moderater
Why do people increasingly use smartphone navigation apps and third-party apps while driving?
[Research Target and Schedule]
February 8, 2014 (Friday): Conducting a total of 2 groups
Two people in their 30s
Two people in their 40s
Two people in their 50s
The primary user group for Findrive navigation
Moderater
Operator
[Process]
Expressions of gratitude
Consent for personal information usage
Time schedule guidance
Prologue
Facilitator and topic introduction
FGI guidelines
Icebreaking exercises
Introduction
Free-flowing discussion based on interview questions
Brainstorming new navigation ideas
Constructing a Customer Experience Map
Developing representative personas
Discussion
Gratitude expressions
Distribution of gifts and participation fees
Closing
Question 1.
Why do you prefer using smartphone navigation while driving instead of aftermarket navigation?
Question 2.
What navigation features are most likely to inspire a desire to purchase?
Question 3.
Besides navigation features, what is the most frequently used functionality?
Question 4.
What is currently the most inconvenient aspect or feature of Finedrive navigation for you?
[Survey Questionnaire]
I participated as an operator, facilitating
a comfortable atmosphere for participants
to freely express their opinions and share
thoughts in response to questions.
<The questionnaire actually utilized>
Focus Group Interview
Verification of user hypotheses and detailed needs identification through qualitative research
Through Focus Group Interviews (FGI) with navigation/Infotainment users, we were able to validate hypotheses outlined in the internal Crisis Report.
This approach allowed us to understand how actual users perceive the product's pain points and identify their genuine needs in the field.
A man
in his 40s
It's inconvenient not being able to download
and use the desired navigation apps from
the app store.
I can download and use various desired navigation apps
on my mobile phone.
A woman
in his 40s
There aren't many features besides navigation.
I hesitate to buy it because it doesn't offer as many services as a smartphone,
A woman
in his 30s
It's inconvenient because it doesn't provide
real-time traffic information by default,
like on a smartphone navigation.
Aftermarket navigation requires connecting to a smartphone and using data to receive real-time traffic-guided navigation.
A man
in his 30s
It's inconvenient not being able to easily
and quickly update the navigation map.
For the existing navigation system, I have to remove
the SD card, connect it to a PC, and update it separately.
A man
in his 30s
It's inconvenient because there is no video
OTT service such as YouTube or Naver TV.
It's inconvenient not being able to access various video
services, especially when parked or during stops, or when
passengers want to watch something.
A man
in his 50s
I would consider purchasing if it offers greater value that a smartphone cannot provide while driving.
Findrive needs to identify meaningful features that smartphones do not provide in order to justify the need for purchasing.
Identifying various pain points
Various opinions were expressed by users who participated in the FGI. In a relaxed atmosphere, we were able to discover several pain points,
including what aftermarket navigation systems lack compared to smartphone navigation apps and the reasons behind hesitation in making a purchase.
Affinity Diagram
I conducted interviews and organized qualitative data to derive a comprehensive
understanding of user experience and design direction based on users' opinions.
[Process]
1. To discover meaningful information rules,
grouping relevant information together
2. Removing redundant or off-topic opinions
to maintain focus on the main theme
3. Labeling titles for grouped opinions
4. Analyzing the correlation of grouped
opinions and re-grouping information
if necessary
Customer Experience Map
I have created a customer journey map to classify the overall usage behavior of smartphone navigation/Infotainment users while driving, and to find potential opportunities.
Insights from the Customer Experience Map
Through the Customer Experience Map, we were able to confirm additional growth potential for aftermarket navigation/infotainment systems
by providing useful functions and offering connected services beyond those of a smartphone.
PHASE
Check for any damage to the exterior of the vehicle
listening to reports from the dash cam speaker regarding events that occurred during parking, such as motion or impact detection
Place the phone on the holder and connect it to the car via Bluetooth
Activate the phone's navigation, and search for the destination
Open the phone's music app and play a song
During traffic jams, use the phone to search for real-time traffic information
Activate the phone's music app, search for a song, and play and control it.
Utilize various mobile apps
Watch news or short videos on the phone.
Use phone messengers.
Utilize various mobile apps
Close the navigation app and the music/video apps that were running on the phone
Confirm that the ignition is off and the interior lights of the vehicle are turned off
Lock the vehicle doors
Wishing to be notified immediately if parking events (motion/impact detection/towing) occur
Receive notifications on your phone when parking events occur, such as motion, impact detection, or towing, while parked
During traffic jams, it would be great to have easy access to real-time traffic information in the vicinity
A music controller that allows quick and easy control of the playing music is needed
Frequently used apps should be placed in a visible screen location for easy access
It would be convenient to automatically display major news when the vehicle is stationary.
It would be great to pre-register frequently used apps for quick access.
During stops, the ability to detach the navigation screen for comfortable use of various apps would be beneficial, especially with a detachable screen
Customer Needs
Smartphone
Smartphone
Smartphone
Smartphone
Smartphone
During driving
After driving
During parking
Before driving
4G Navigation
4G Navigation
4G Navigation
Receive notifications on the
phone for parking events.
Sending parking event notifications to the mobile phone
Emotional Feeling
Customer Action
(As-Is)
Service
(As-Is)
Service
(To-Be)
Providing real-time surrounding traffic information
Providing a variety of connected app services through the Play Store
Enabling quick registration of frequently used apps for easy access via a quick menu
Displaying a list of previously searched destinations on the home screen for quick selection
Offering various themes for different driver preferences
Providing real-time notifications to the smartphone when parking events occur (motion/impact detection/towing)
Providing a latest news during stops
Allowing users to register frequently used apps for quick access through a floating quick menu
Providing real-time notifications to the smartphone when parking events occur (motion/impact detection/towing) during parking
The navigation switches to real-time parking surveillance mode, initiating the detection of parking events
Opportunities
Connected
4G Navigation
Connected
4G Navigation
1
Before
getting in
2
Getting and
preparation
3
Driving
4
Stopping
5
Arrival
6
Getting off
7
Parking
Wishing to quickly select a previously searched destination without having to search again (avoiding the hassle of re-searching)
The navigation switches
to real-time parking surveillance
mode to detect parking events
AS-IS
TO-BE
[Content-centric users]
Driver behavior
Driver’s Journey
Thoroughly check the exterior for any damage before departure
Mount the phone and connect it to the vehicle via Bluetooth
Launch the music app and start playing music
Launch the navigation app and search for the destination
When the vehicle is stopped (red light), search for and read the news on the phone
Use the phone to search for music and skip tracks
When the vehicle is stopped (red light), use the phone to access various apps like Instagram
Manipulate the navigation while keeping an eye on the road
Navigation termination
Video/Music termination
Getting in
Departure
Preparation
ACC ON
Start Driving
Driving
Stopping
Arrival and
Parking
Acc Off
Before driving
During driving
After driving
Mi Ran Choi
Behavior
Occasionally
Driving frequency
Frequently
Introverted
Personality
Extroverted
Impulsive
Activity preference
Planned
Keywords
Basic information
Age : 32 years old
Occupation : Designer
Driving : 1.5 hours per day
Interests : Listening to Music,
Social Media
Types of apps used
Navigation
Music
Video
Other apps
SNS
Device type
Frequently used apps
I want to easily control and listen to the music apps
and also use a social media apps
on the large infotainment screen while driving
Music
SNS
Photo
Video
Youtube
Kakao Talk
Pain Point
&
Needs
It's disappointing not to receive real-time notifications of vehicle damage during parking
It's sometimes inconvenient to quickly play music on the music app during busy commuting hours
It's challenging to find and select frequently used apps while keeping an eye
on the road during driving.
While stopped at a red light, it's inconvenient to switch from reading interesting
news articles on my phone to selecting the navigation app to display on the
screen when the car starts moving again
If there is an impact on the vehicle while parked,
it would be helpful to receive a notification on
my phone
Pre-register frequently used apps for quick access on
all screens while driving through a floating quick menu
Provide a floating quick menu to control the music
being played quickly on all screens while driving
When the vehicle is stopped (speed 0 km/h),
provide the driver with major news in the pre-set field,
and automatically make it disappear when the vehicle
starts moving (speed exceeds 1 km/h)
After connecting my phone and the vehicle via
Bluetooth, it would be convenient if the music
app automatically played the playlist's songs
Personas
Utilizing insights obtained through FGI, I categorized the main user groups into three personas:
Content-centric users, Driving-centric users, and Individuality-centric users.
UX Strategy
I established UX direction and deriving key features from 5 perspectives.
User Log Data
User Needs
Providing New Features Based on User Survey-derived Needs
Real-time Traffic Information
Auto-Start of pre-set Navigation
Music Control Buttons and Quick Menu
Theme options tailored
to the driver's usage style
Providing News Information
When the Car is Stationary
Music Playback Suggestions
Providing Users with a Convenient and Consistent Interface
Based on Finedrive Standardized UX Guidelines
Visibility
Simplicity
Consistency
Familiarity
Efficiency
Prioritization
User in Control
Feedback
Error Prevention
Affordances
Personalization
Fun
UX GUIDELINE
LTE (4G)-based
navigation
Delivering Essential Information through Data Communication-based Interactive Infotainment
Displaying Real-time Data Usage Clearly for Easy Perception
Data Usage Block Settings and Usage Alert Notifications
Navigation Accessibility for Users Without USIM Activation
Offering Self-Initiated Data SIM Activation Feature
Improving Services by Utilizing Insights Gathered from User Metrics (log data)
Accumulated Log Data from Users, Including Page Views, Button Clicks,
App Usage Rankings, and Various Setting values
Implementing Additional Revenue Generation Elements
Customized Advertisements Through Consent-Based
Personal Information Collection and Service Usage Pattern Analysis
Advertisement Banners
Event and Announcement Push Notifications
Business
Icons
Main Icons
UI Definition & Use Flow
I initiated the ideation process through UI sketching and wireframes and proceeded to design.
Main Features
Finedrive T provides drivers with a variety of useful features during their journeys.
Tablet mode
(Limited to the essential features designed for tablet use.)
Individuality-Centric Mode
Driving-Centric mode
Music-Centric Mode
Enter FindDrive mode (Default mode)
Settings
App editing
Drag for app editing
Select the app
Terms of Service
Data usage settings
Engine off
Impact Detected on Parked Vehicle
Setting Impact Detection Sensitivity
Parking Impact Detection Notification
via KakaoTalk
Detection of Towing Impact While the Vehicle is Parked
Weak Impact Notification
Strong Impact Notification
Towing Notification
Parking Impact Detection Notification
(Kakao Talk : messenger app)
Download the app from the Google Play Store
Download, Install, and Organize Apps to Suit my Preferences
Findrive Mode
Driving-Centric Mode
Music-Centric Mode
Individuality-Centric Mode
Selecting Various Themes Tailored to Your Driving Style
Users can choose from one of the themes tailored to their individual preferences
Different Designs and User Environments
Selecting a Preferred Theme
Users can explore a variety of apps through the app store, in addition to the provided Atlan Navigation by FineDrive.
Kakao Navi
Tmap Nav
Atlan Navi
Choosing Your Preferred Navigation
During vehicle stops while driving, the screen displays a variety of pre-set news
My pre-selected news topics are displayed, and when one is chosen, it leads directly to that specific news item
Providing News During Stops
Download App
Color System
Theme Mode 1 : Findrive (Default)
Point Color
#99CDFC
Main
#14181D
#263448
#9CB9D3
Point Color
#F37322
Main
#191B1F
#2D323A
#4F4E53
Theme Mode 2 : Driving-Centric
Theme Mode 3 : Music-Centric
Theme Mode 4 : Individuality-Centric
Point Color
#435DDF
Main
#191B1F
#2D323A
#4F4E53
Point Color
#00A97B
Main
#191B1F
#25242B
#4F4E53
Vehicle Evaluation Environment
I physically boarded the vehicle and conducted an evaluation of its performance during driving situations,
following the evaluation process. The purpose was to obtain more practical evaluation results compared
to a simulated environment.
Usability Testing
Based on the Agile development process, we conducted iterative and rapid development cycles (SPRINT) for key features, incorporating usability evaluations and feedback.
Each sprint lasted for a 2-week period and was repeated, with the final approval from the Executive Director before implementation.
SPRINT 1
(2 Weeks)
AGILE
5. User Test
4. Development
Ideation
Internal pre-release evaluation
(Target: 16 beta testers)
Internal pre-release evaluation
(Target: 16 beta testers)
2. Wireframing
3. Design
Daily Scrum
Meeting
Daily Scrum
Meeting
Daily Scrum
Meeting
6. Incorporating
Feedback
SPRINT 3
(2 Weeks)
6. Incorporating
Feedback
5. User Test
2. Wireframing
3. Design
4. Development
Ideation
SPRINT 2
(2 Weeks)
2. Wireframing
Ideation
4. Development
5. User Test
Incorporating
Feedback
3. Design
Final
Implementation
Car owners who use both smartphone navigation apps and other third-party apps while driving for over 6 months
Aged 20-50, employed or self-employed individuals
Individuals with an interest in purchasing aftermarket navigation/infotainment system
The evaluation was conducted targeting users with a high level of experience with their owned vehicles and a keen interest in automobiles
Essential
Requirements
Additional
Requirements
Kim Sung Soo
38-year-old
male
Choi Sung Hoon
29-year-old
male
Jang Sung Min
43-year-old
male
Kim Min Ji
33-year-old female
Ha Joo Won
27-year-old female
Na Young Eun
45-year-old female
Park Se Rin
32-year-old female
Lee Jong Hee
39-year-old
male
Conducting usability evaluations with 8 recruited vehicle drivers.
(Recruiting was carried out by the Finedrive Customer Service team)
View detailed Usability Testing
Copyright © 2024 Min Suk Kang. All rights reserved.