Service Type

Group Driving App

Project Status

Launched

Role

Team Member | 35% (3 UX Team members)

Tool

Powerpoint, illustrator, Photoshop

Service Type

Group Driving App

Project Status

Launched

Role

Team Member | 35% (3 UX Team members)

Tool

Powerpoint, illustrator, Photoshop

T map Buddy


The T Map Buddy service utilizes contacts stored in smartphones, offering our mobile service a 'Group Driving' experience.

Friends with similar destinations for travel or appointments can easily share their current locations and enjoy seamless communication while driving.

Work Process


After engaging in discussions with the client, we gained a holistic understanding of their requirements.

Internally, we analyzed competitors and established a service position map. Subsequently, through an idea workshop,

we brainstormed a multitude of ideas to identify functional elements that would enhance the competitiveness of our service.

1

2

3

4

Define

Discover

Client Requirements

Follow up

Develop

Deliver

1

Discover

Competitive Analysis

2

Define

Positioning Map

3

Develop

  • Idea Workshop

  • Concept Sketch

  • Key screen Concept Proposal

4

Deliver

Wireframing

(UI Definition & Workflow)

Competitive Analysis & Positioning Map


We have examined the characteristics and pros and cons of similar services in the market, and conducted a service positioning analysis for T Map Buddy.

iNavi AIR

Glympse

Find My Friends

Characteristics

Screen

Platform

iOS / Android

Sharing destination and location information with group members based on KakaoTalk friends.


Providing a group messaging feature within the group


There is a usage fee, and the group is maintained for a set time using the item

iOS / Android / Web

Sharing destination, location information, and movement paths with group members.


Group messaging feature within the group


Saving frequently shared member, location, and time information within the home screen for easy access.


Sharing through web links to people who do not have the app installed.

iOS / Android

iChecking friends' locations based on iCloud


Notifications for friends arriving at or departing from specific locations

Positioning Map

What is the position of the T Map Buddy service?

Targeting a blue ocean not yet explored by competitors

> Providing a seamless communication experience based on navigation through

integration with T-Map Navigation (leading in market share)


> Aiming for SoMoLo (Social Mobile Location) centered around a diverse set of

communication tools.


> Providing some paid services for the use of entertainment features

(business model element).

Service Positioning

Stand alone

usage method

Free

Premium

Companion

usage method

System Work Process


Establishing a UX strategy required a comprehensive understanding of the roles of each server,

such as user location tracking, payment processing, and map streaming, and how they seamlessly integrate into the service.

This understanding also included the overall architecture of the development system

Configuration Status of Key Servers


- One ID Information Management for Login of Paid Service Users

- Group Creation for Location Sharing and Group Invitations

via SMS and Push Messages

- BackOffice for Service Management and Service Usage Statistics Inquiry

- Tmap's streaming map used to display the locations of group members

Tmap Streaming Server

One ID

User's mobile phone

map information

Payment

Payment History

External integration server

SMS integration

Sending

Push Messages

Profile Request

Service Management / Statistics Inquiry

Payment server

Buddy Service Request

External Integration Request

Authentication

Tmap Buddy Server

Location request

LBSP

BoSS

Push Server

Back Office

Operator

UX Strategy


We organized an internal ideation workshop to identify key entertaining elements for the service. During the workshop,

we proposed gamification features, including a walkie-talkie function and point incentives, to the client.


The entertaining features received positive feedback and were ultimately approved for implementation in the service.

We reached an agreement to integrate these features, and they have now been successfully incorporated into the service.

View Buddy Information

Creating Group Meeting Place

(T Map Open API)

Buddy list

Group history

Settings

T Map Navigation

Creating Group

Group Meeting Place

Loading

Group Details

View Map

T Map Buddy

Main (Group List)

IA & Use Flow


Prior to initiating UI definition, we distinctly established Information Architecture (IA) for the overall service functionality and user flow.

Easy group creation and invitations

Easy group creation, invitation, and management

based on the user's mobile phone contacts

Gamification

  • Fun communication among members

during driving using walkie-talkie

(radio sound effect-based voice files)


  • Providing my profile character

Points Shop

  • Encouraging seamless point purchases

    while using the App


  • Exploring Point Purchase Incentives:


1. Extend Group Driving Time

(When used for 2 hours or more)

2. Add Buddies to the Group

(When used by 5 or more members)

3. Various Additional Features

Seamless integration with T-Map

navigation for natural coordination

Connecting with T Map, receiving navigation

guidance, and simultaneously, tracking

the current location of the friends

Select the T-map navigation button

while in the group drive

Preparing for navigation guidance

to the destination

Previewing the route provides options

to choose from: Optimal route, Toll-free

roads, Minimum time

Along with navigation guidance,

information about buddies is

also provided

Swipe down from the top to initiate

the walkie-talkie

When WarkyTalky comes down,

recording mode is ready to start

Start recording mode

Recording is possible within 10 seconds,

and upon releasing the Walkie-Talkie button,

the button goes up, and the message is sent

Currently recording my message

to the buddies in the group

Sending

a walkie-talkie

message


While group riding, sending messages

wirelessly to buddies with the

original walkie-talkie sound effect

Detailed specifications

for the screen


Detailed definition of all screens,

including exception cases,

that may occur during service usage

UI Definition and Design


We have defined detailed specifications for all screens of the service along with usage scenarios. Taking into consideration the key features of the service, such as creating groups, inviting buddies, purchasing/using/charging points, using walkie-talkie, changing map types, and integrating navigation, We have also designed and proposed colors and icons for the main screens.

Creating a new group


The leader selects buddies

based on their contacts to join

group rides, sets the meeting l

ocation, group name, and driving time,

and then sends out invitations.

Select 'Create a group' on the main screen

Search for the meeting place (destination)

Currently sending invitations to buddies

Select the searched location

After setting the time,

select the 'Next' button

After confirming the location,

select the 'Next' button

Choose a buddy from the contact list

Send invitations to friends

After confirming the transmission,

select the 'Complete' button

Enter the detailed view of the created group

Select one or more individuals

After changing the group name,

select the 'Next' button

After setting the meeting place (destination),

select the 'Next' button

Integration of

T-map Navigation


Seamlessly receive turn-by-turn

navigation to your destination and

enjoy buddy services while navigating

Buddy information disappears when

the buddy button is selected

T-Map Buddy service for enjoyable driving with friends based on location-based information.

"It seems like I'll be the first one to arrive.

I'll go in first."

Real-time location of everyone

"Are you still in the city? Looks like you might be stuck in traffic."

Enjoyable summer vacation with friends

Enjoy sharing real-time walkie-talkie messages

with buddy or family while driving

Sharing joyful messages

Color System

Main Color Table

Point Color

#F65C4C

Main

#E7E8E8

#CCCCCC

#FFFFFF

#E8B649

Icons

Main Icons

# Using my points for additional time.

# Send invitation

# Search for buddies

# Final destination

Now we're heading out, right?

Okay!~ I'll accept the group drive

I'll be heading out soon too!

Where everyone is at the moment?

# Check friends in the group drive room

# Shall I give them a call, or sending a message?

# Sending voice messages via walkie-talkie.

# Checking Friend's Location While Receiving Navigation Directions

# Experience the nostalgic "beep beep" walkie-talkie feeling

# Inviting friends to the gathering and accepting or refusing invitation

# "I think I'll arrive the earliest."

# “Is everyone coming along well?”

# "Where is everyone at the moment?"

뷰모드 변경

Receiving/accepting an invitation

Using walkie-talkie with buddies

Checking the current location of the buddy

Create a driving group

Invite to the group

Now that we're leaving,

let's gather everyone!

Room

Leader

Can you guys hear me well?

Is everyone coming along fine?

Respond right away!

Room

Leader

Room

Member

Room

Member

Room

Member

Destination

Copyright © 2024 Min Suk Kang. All rights reserved.